A Hidden Star In The Sky

Cumbia began as the musical folklore and dance celebrating the courtship between the indigenous people of Colombia and the newly arriving Africans being brought to the country. Not being embraced, and looked down on by people of social status, it remained among the lower class. Cumbia is an easy to groove to, two-step rhythm “which became a flexible platform upon which everything from Cuban guaracha to Andean huayño to Spanish criollo traditions could be stacked.”1 The unrefined and always evolving cumbia is seen as gritty, not music your grandmother wants you to be hearing.
Being the musical collaboration of multiple nations and ethnicities, cumbia’s rhythm invites the body to move and moves the soul; the challenge is to stay still. Cumbia cannot stay still either, its rhythm embraces new instruments to help move the rhythm. For instance, according to legend the accordion made its way into cumbia by way of a ship filled with accordions wrecking, washing the instruments on shore.

Enrique Delgado of Los Destellos heard the psychedelic sound waves of California’s surf guitar and rode the waves into the coast of Peru, resulting in Cumbia Peruana. The distinctive sound of Peruvian cumbia is like a storm crashing into the ears making waves throughout the body. Peruvian cumbia has a more suave sound than it’s Colombian predecessors, substituting the electric guitar and some funky reverb for the traditional horns and flutes. Delgado started a revolution of noise and a new generation is starting to take notice thanks to the progression of technology: blogs, online articles, youtube, etc.

Los Destellos’ album Constelación features heavy guitar rippling over traditional cumbia rhythm. So like a good surfer looking at the moon seeing what the tides will bring, look past the moon to the stars, to look at the constellations, and get lost in something out of this world.

-Paul

Secret Stash Intern

Los Destellos Assembly Party


This Wednesday, Septermber 7, we will be having an assembly party for our next release, “Constelacion” by Los Destellos. Come join us and help us assemble records and we will provide beer and pizza from locally owned businesses as well as a free copy of the record.

Please RSVP soon! Our pre-orders for this record sold out in less than 48 hours. But, we set aside 5 copies for the assembly party. We will be giving away these limited edition purple vinyl copies to the first five who rsvp. Have no fear! No volunteer will go away empty handed. All other volunteers will leave with a free standard black version of the album.

As always, we have two turntables set up in the office ready to spin funky jams all night!

To RSVP, send us an email, or send us a message on facebook.

George Danquah Pre-Order Update

Despite being shipped hundreds of warped records last week, we finally have everything in house and assembled for the George Danquah pre-orders. We’ll start shipping them tomorrow. As it turns out, because of the warped record scenario, we are not having an assembly party for this title (sorry, it bums us out too). But, this means that we have some extra pre-order copies available. So, if you were thinking about getting one, you’re in luck. Scoot over to our webstore and reserve a copy before they’re all gone.  Check out the video below to see the finished goods for yourself.


How To Use Our QR Codes

If you’ve ever seen one of our records, you’ve probably noticed a weird little cluster of black boxes on the cover sticker. This image is called a QR Code (quick response code). It’s a very sophisticated type of bar code that was invented by Toyota in 1994 for the purpose of tracking vehicle parts in the manufacturing process. You’ve probably seen them before on airplane tickets and FED EX labels. In recent years people have gotten very creative with the use of these codes. Today just about any smart phone can run a QR reader which allows the user to scan QR codes and deliver content immediately to their device. QR codes are being used to deliver coupons, contact information, and even text messages.

6 or 7 months ago we became very enamored with this technology and starting playing around with ways in which we could harness this technology. It seems like most people use this technology as way to push something on you. We wanted to use it as a way to enhance consumers’ experiences with our brand. That’s what lead to the “listening station sticker” concept. Now every one of our records are stickered with a QR code that delivers a free streaming sample of that record when scanned with a smart phone. The stream is delivered via youtube to avoid any compatibility issues (what smart phone doesn’t work with youtube, right?!).

So next time you are browsing the bins at your favorite record store and come across a Secret Stash release, pick it up, scan the QR and try before you buy. If you don’t like what you hear, don’t buy it!  Check out the video below to learn more….